AI Insights · Timothy · January 2022
Top 5 Consumer Finance Apps in Ghana Q4 2021 Performance
Discover the performance trends of the top 5 consumer finance apps in Ghana during Q4 2021. See how downloads and active users have fluctuated for each app.
In the fourth quarter of 2021, the top 5 consumer finance apps in Ghana exhibited varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how each app fared:
Fidelity Mobile Banking saw a peak in weekly downloads at 7.3K during mid-October, followed by a gradual decline to 3.5K by the end of December. Active users started at 26.3K and fluctuated slightly before ending the quarter at around 24.6K.
Ecobank Mobile App experienced a gradual decline in weekly downloads from 3K at the start of the quarter to about 2.4K by the end. Active users also showed slight variations, beginning at 19.9K and closing the quarter at 19.4K.
SG Connect had an interesting download trend with a significant spike to 19.3K in the first week of December, which then dropped sharply to 650 by the end of the month. No active user data was reported for this app.
SC Mobile Ghana showed a notable increase in downloads, peaking at 4.5K in mid-November before declining to just over 200 by the end of December. Active users saw an overall upward trend, starting at 62.7K and reaching a high of 91.7K by late October, ending the quarter with a slight dip to 74.8K.
RepublicMobile Ghana, which launched in mid-October, saw its downloads peak at 6.7K in late November, followed by a sharp decline to just over 100 by the end of December. No active user data was reported for this app.
These insights are derived from Sensor Tower data, providing a glimpse into the app performance trends in Ghana’s consumer finance sector for Q4 2021. For more detailed insights, visit Sensor Tower.
